THE HONG KONG JOCKEY CLUB I CORPORATE IDENTITY
The Hong Kong Jockey Club is a company organizing racing and betting services in Hong Kong. The logo is designed for its renovated restaurant private box named “Min Ma Ting” renowned for its unique view of the race course and parade ring.
The upper part of this logo shows a horse, while the lower part represents the racing course. The two design elements come together and form a styled Chinese word “名” (Min) to represent “名馬廳” (Min Ma Ting). The gold gradient colour scheme reflects the name of the private box, which literally means rare and precious qualities of famous fine horses, as well as the privileged and stunning view of Min Ma Ting. This overall sleek design gives a classy look and feel to the logo which echoes with the modern interior design and privileged services offered in the private box.
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